OUR WorK

Air X

Filter Cleaning Technology

Brand Strategy

Brand Identity

Web Design

Web Development

OUR WorK

Air X

Filter Cleaning Technology

Passion meets purpose, for the Planet!

Having spent the better part of 8 years inventing, developing and producing a revolutionary new technology which addresses the problem of air filter maintenance and cost saving for heavy duty vehicles typically used in the construction and mining industries, the Queensland based entrepreneur Ekotec engaged difrnt to help reimagine the brand, the product and its online engagement strategy. 'Maven Greentech' was conceptualised and developed to form the mother brand base for the company following which difrnt embarked on product branding development for 'AirX' - the revolutionary new air filter cleaning and repurposing technology developed to help mining operations run cleaner, greener and leaner.

Brand Extended

Having completed the new branding identity system, difrnt extended the design philosophy through the complete brand architecture, including print advertising, environmental design, corporate workwear and web - designing and developing a fully responsive website for desktop, mobile and tablet devices.

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