The little details can sometimes have the most effect on your profits.

You'd be surprised by the rookie mistakes made every day by website owners just like you. It's easy to overlook these three small mistakes, but it's even easier to correct them. Find out how to improve your conversions, and get the most out of your website today.

1. Lack of Follow Up After a Sale

The most profitable thing any company can do is increase their return customers. It saves you a ton of new client acquisition costs, and it makes you way more likely to get a sale. All you have to do is reach out to your existing customers. It's common-sense, and a lot of struggling online retailers think they're doing it right. Honestly, sending out an email coupon code isn't enough. You've got to keep your customers engaged with relevant content, and you should do it consistently. Very few customers are going to care about weekend sales or discounts in their inbox.

 Instead, act like every email you send is a helpful salesperson sharing your message to the world. Give your customers some valuable information that they can use, and deliver something that they can immediately benefit from. That could be a short article relating to their interests or a helpful guide relating to the products you sell. It's best to at least reach out every 21 days with everyone that's ever bought from your website. That's a good solid starting place. Fill each email with great insight into topics that your customers are interested in. Talk like a friend giving great advice to someone they care about and end it with a call to action.

2. Complicated Website Navigation

This mistake happens to big companies just as much as to small businesses. Go check out a few landing pages from your competitors. You'll usually find lots of clickable links as you scroll down the sales page. Are complex websites more effective at converting traffic? That depends on the situation, but there's no doubt that the most important part of any landing page is the copy. The words on the page are what sell your product, and your customers have to read it to get the full picture. That's the sales pitch, and it's what drives your customers to buy. There's nothing wrong with having an in-depth page, but you should never sacrifice sleekness for effectiveness. The worst thing you can do is fill your site with links to other pages.

Your landing page is what sells the product, and it should be able to convince buyers that are ready to purchase without any help. Focus on getting your potential customer from the top of your landing page to the bottom without skipping a beat. Don't sprinkle it full of distractions. Make it a smooth ride, and make it as easy as possible for customers to buy. Get all of your easy sales from people who are ready to make a purchase today. You can worry about all the hesitant buyers after they get through the initial sales pitch. There will be plenty of opportunities for you to convince the stragglers later. Don't over-complicate things, and keep your traffic on track to buy.

3. Focusing On Aesthetics Instead of Effectiveness

Fantastic graphic design can look absolutely amazing, but it can cause you to lose sales, too. The price isn't cheap for a professional web design, either. Look at it from the designer's perspective. They get paid by making their customers happy. A web development team can design a website totally focused on selling products effectively, but that doesn't mean their clients will think it's pretty. To be frank, they get paid regardless of the results. Keep that in mind when contracting web design services for you site.

The beauty of a website has very little effect on profits in most cases. It's all about the user's experience. If you've got HD video clips that automatically play on your home page, then it's going to completely destroy load times for a majority of people who don't have the latest devices. Your sales could also suffer due to built-in distractions that interrupt your pitch. Clickable animations encourage your reader to go down another rabbit hole instead of following along with the sales pitch. Visuals can help sell products, but that's not the fundamental selling factor for most shoppers. Never trade attention-grabbing ad space for a pretty picture. It's just not worth it.

Don't Let Your Website Hold You Back

These mistakes will be easy to avoid now that you know how to spot them. Just remember to implement a great customer retention strategy. Make sure to put a little extra effort into giving real value to them, and they'll be far more likely to open your emails. Keep your website simple, and don't fill your landing pages full of hyperlinks. Make it as easy as possible for customers to get all the way through your sales pitch. Lastly, remember that your website is for selling your products. It's not for putting on a show or making you look good.

Focus on getting the most return on your investment instead of having the fanciest website in your industry. If you follow these three simple steps, then you'll be miles ahead of your competition. Try these easy tips for yourself, and discover the difference it can make for your bottom line.

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