
Five Reasons Your Business Should Start Accepting Cryptocurrency
March 11, 2021
In recent years, cryptocurrency has become more and more popular as a means of conducting business transactions...
However, many businesses have been unwilling to take the plunge and start accepting cryptocurrency from their customers. If your company is one of them, you may want to review the following five reasons why you should start accepting cryptocurrency sooner rather than later.
Save on Fees
Credit cards are convenient, but their fees can bite into your bottom line. Fortunately, you can avoid this expense by accepting cryptocurrency.
Unlike cards, which require a bank to verify transactions, cryptocurrencies are peer-to-peer. There is no go-between who charges for verification and processing. Instead, payments are pushed directly from one party, the customer, to another, you. And each transaction is recorded on a blockchain, which is public and verifiable.
Fast Transactions
Waiting for funds to clear can be frustrating. Banks can take forever to flip a transaction from pending, without providing a reason why. With cryptocurrencies, you get your money in real-time or within a few minutes.
Global Reach
If your business imports material from overseas, you're probably spending quite a bit on foreign transaction fees. Cryptocurrency is borderless by design, which not only saves on fees but spares you the hassle of timing transactions around fluctuations in exchange rates.
Crypto is also helpful if you have customers in other countries for the simple reason that it makes it easier for them to pay you.
Close More Sales
Shopping cart abandonment is a headache. If you're an online retailer, you might address it with follow-up emails. Well how about an email offering a new way to pay?
It's easy to start taking crypto. All you have to do is create a digital wallet and add whichever coins you want as options at the point of sale.
More Than a Method of Payment
Crypto isn't just a payment method. It's also a powerful idea with a devoted following, especially among younger people. If your target audience includes folks under the age of 40, accepting cryptocurrency will do more than expand your range of payment options. It will also build customer loyalty and boost your brand.
In Closing
As you can see, there are several compelling reasons why your company should start accepting cryptocurrency. So what are you waiting for? Start getting set up today and soon you will be reaping the rewards.
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